Welcome to the MHS branding hub. Here, you'll find everything you need to use and create products with the MHS and DHA brands. We're working on developing more training and templates for you, so check back for updates.
| MHS Brand Standards | The MHS brand as an enterprise is new to some of our beneficiaries. It’s important that MHS launches as an enterprise brand in a consistent manner to ensure our highly transient population receives the same care and information no matter where they may be. Consistent application of these guidelines builds trust in our beneficiary audiences. This brand guide provides the details and specifics on how to use the MHS brand. |
| MHS Enterprise Style Guide | Writers and editors should follow the most recent edition of the Associated Press Stylebook, except as noted in this Style Guide. Where there are questions about branding or trademarks, please see the individual brand’s branding guide.
All writing should follow established plain language guidelines and practices in compliance with the Plain Writing Act of 2010. |
| DHA Brand Standards | The DHA brand is new to many of its audiences as the DHA takes over administration and management of military hospitals and clinics around the world. It’s important to present the DHA brand in a consistent manner to ensure new DHA employees and staff at military hospitals and clinics grow to understand their role in the mission and build trust in DHA’s leadership. This guide provides the details and specifics on how to use the DHA brand. |
| TRICARE Trademark and Branding Program | The TRICARE Trademark and Branding Program exists to regulate the usage of the TRICARE marks worldwide. This page is the official online source of information for members of the public seeking information about TRICARE trademarks and contains valuable information regarding the internal and external use of TRICARE-owned trademarks. |
| Current U.S. Military Uniforms | Use this guide to select photos of service members in the current uniform. Uniforms for all of the uniformed services are included. |
| Ready Reliable Care Style Guide | This style guide applies to any products created for Ready Reliable Care. |
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Last Updated: July 11, 2023